Place Branding through Resource Integration and Gastro-Cultural Experiences: A Transnational Perspective
نویسندگان
چکیده
Place branding often builds upon gastro-cultural features. Yet, the convergence point between place identity and experience on offer could (and should) further benefit from contemporary studies in emerging fields, such as value co-creation identity-based approach to branding. This study contributes towards this direction by examining practices of relevant actors with main authority. Drawing their online information presence, a thematic analysis brands Greece Turkey illustrates that operand operant resource integration reflect synergies developed gastronomic culture in, for, place. Further, actors’ intention co-create brand influences is influenced brand. Theoretical practical insights are derived study, which may direct future research inform policymakers about sustainable, inclusive approaches.
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ژورنال
عنوان ژورنال: Tourism and hospitality
سال: 2021
ISSN: ['2673-5768']
DOI: https://doi.org/10.3390/tourhosp3010001